Scope of Pursuing BBA in INDIA

Pursuing a BBA in India

The BBA program, otherwise known as Bachelor of Business Administration, is one of the 5 most popular bachelor’s programs among students in India. It is a lucrative course that equips students with the skills needed to manage leadership positions in the corporate world. The BBA course is generally a three-year course that offers specialization in various aspects of business management such as finance, management, and marketing.

Offering practical training, it helps students develop the management and leadership skills needed to handle managerial roles and leadership positions. The course helps students gain in-depth knowledge of the business world and equips them with the tools needed to make effective decisions. A business administration course, the BBA program is best suited for students aspiring to work in management positions or pursue entrepreneurship.

Most BBA courses take a hands-on approach to learning. This means that most students work on numerous projects and internships before graduation. Students who take up BBA courses also receive training on how to improve their communication skills, their leadership skills, and their decision-making skills. All of which are qualities that are valued across industries and job profiles.

Varied Specialisations:

There are various types of BBA courses that students can choose from. Some common specializations in BBA are:

  • Banking and Insurance
  • Computer Fundamentals
  • Marketing Management and Research
  • Finance
  • Human Resource Management
  • Operations, Information and Resource Management
  • Corporate Law
  • Financial Management

Students with a BBA are likely to do better on entrance exams for management courses like MBA as they acquire the required skill sets to pass the entrance exams and interviews during the BBA course.

Broad Career Choices:

The practical approach to learning, combined with the training offered in the various aspects of effectively running a business, ensures that students graduating from a BBA course have numerous career options to choose from. This makes BBA one of the best courses to pursue in order to improve career opportunities. On completing a BBA course, students can get jobs in both, public and private sectors.

Those interested in working in the government or public sector will have to first clear the civil service exams. However, the knowledge and skills gained during the BBA course will make it easier to clear these exams. Those with a BBA degree can get jobs such as Public Administration, Accountancy, Tourism Management, and more. Many PSUs (Public Service Undertakings) also hire BBA graduates for roles relating to finance and human resource management.

In the private sector, the industries that hire BBA students the most are Marketing Organizations, Business Consultant Agencies, Financial Organizations, Export Companies, and more. However, almost all industries have requirements for graduates with a BBA degree. The most common job profiles available for graduates are:

  • Finance Manager
  • Business Consultant
  • Human Resource Manager
  • Market Researcher
  • Marketing Lead
  • Business Development Manager
  • Information Systems Manager

Another industry that has a high demand for BBA graduates, is finance and banking. Both, Pubic and private sector banks hire BBA graduates for Clerical and Provisional Officer (PO) roles. BBA graduates who specialized in Finance and Banking can take up job roles related to investment banking, risk management, corporate finance, portfolio and investment management, and more.

Good Placements:

The top BBA colleges in India offer highly lucrative placements after graduation. On average, the salary package for BBA graduates ranges from a CTC of 3L to 12L per annum, depending on the company and job profile. Since communication, management, and administrative skills are key skills required to grow within an organization, BBA graduates are well equipped to grow in their career of choice. However, those looking to further improve their prospects can also pursue higher education.

Higher Education Choices:

Some of the best courses to pursue after a BBA are Master’s in Business Administration (MBA), Post Graduate Diploma in Management (PGDM), or Master’s in Management Studies (MMS). These courses are designed to help those looking to take up leadership roles. They allow students to advance their careers in the fields of management, human resource, marketing, and more. Similarly, students can also choose to pursue an MA./ MSc. /MCom / M.S.W in subjects such as finance, economics, human resources, and more.

There are numerous employment opportunities for graduates with a BBA degree. Across industries, there is a growing demand for graduates with the technical and practical knowledge needed to grow a business. The BBA program equips students with the skill set needed to pursue careers as industry leaders and grow within a business.

Henry Maris | Secretary, Nazareth College of Arts & Science